Running a small or medium business (SMB) often feels like juggling multiple balls at once. Each aspect of the business -whether it is product development, customer service, or finance- demands attention. Among these priorities, four areas stand out as particularly crucial: marketing, communications, human resources (HR), and crisis management. While they might seem like separate functions, their integration is key to building a resilient and thriving business. Let’s explore why these areas are essential and how they can contribute to the long-term success of an SMB.
